In 2001 the cost of sequencing a single genome was a billion dollars. In 2014, it was a thousand. By 2020 it has dropped to 99 cents.

This is the world of the 99-cent lifeform. Like a social media profile or an online shopping list tailored to our hobbies, we collect genetically modified pets, engineered to look like their owners.

You are not unique; this is the post-personal economy.